Let’s say you stay within the recommendations of the Dietary Guidelines for Americans, which means one daily drink for women and two for men. Your drink of choice is a 5-ounce glass of wine, and you consume your allotted serving every day. In our scenario, you’re purchasing 25-ounce bottles of wine from the local liquor store at $20 per bottle, so each 5-ounce glass is $4. The “seltzer boom brought variety and flavor to customers,” which encourages them to be more willing to try new flavors in other beverage categories.
Additionally, all individuals who were born between 1997 and 2012 and categorized as Gen Z do not act or think in the same way, but world/national events are likely to have had an impact on their personalities. For some people, however, abstaining or reducing consumption is a struggle due to myriad factors. Thus, many people choose to seek treatment to help them make the changes they desire.
According to our 2011 survey, the 10 most popular alcohol brands among underage drinkers were Bud Light, Budweiser, Smirnoff Malt Beverages, Smirnoff Vodkas, Coors Light, Jack Daniel’s Bourbons, Corona Extra, Mike’s, Captain Morgan Rums and Absolut Vodkas. In South Africa and Papua New Guinea, more than half of all traffic deaths are attributable to alcohol consumption. In the chart, we see estimates of the alcohol-attributable fraction (AAF), which is the proportion of deaths that are caused or exacerbated by alcohol (i.e., that proportion that would disappear if alcohol consumption was removed). We see that the proportion of deaths attributed to alcohol consumption is lower in North Africa and the Middle East and much higher in Eastern Europe. This interactive chart shows the average share of household expenditure that is spent on alcohol. We also find correlates in drinking patterns when we look at groupings of income, education or work status.
To account for the differences in alcohol content of different alcoholic drinks (e.g., beer, wine, spirits), this is reported in liters of pure alcohol per year. According to Gallup, based on data collected July 3-27, 2023, 62% of U.S. consumers aged 18 and older had “occasion to use alcoholic beverages such as liquor, wine or beer.” Since 2018, excluding data for 2020 (which Gallup did not record because of the coronavirus pandemic), this percentage has ranged from 60% in 2021 to 67% in 2022. Three companies own most of these drinks and accounted for nearly half – 44.7% – of the alcoholic drinks consumed by young people. Anheuser-Busch InBev accounted for 21.2% of of these drinks, from which they earned $2.2 billion. Spirits- and beer-maker Diageo also sold 11.1% of the beverages youth drank – and, since liquor tends to be more expensive per drink compared to beer, earned $2 billion from underage drinking.
Expenditures on alcohol and alcohol consumption by income
Wine contains around 12% pure alcohol per volume1 so that one liter of wine contains 0.12 liters of pure alcohol. So, a value of 6 liters of pure alcohol per person per year is equivalent to 50 liters of wine. Compared to wine and spirits, non-alcoholic beer “dominates” the how did tom arnold lose weight no-alcohol category. Of the non-alcoholic beer available, non-alcoholic craft claims 28% of the share, and non-alcoholic domestic premium has a 16% share. For cocktails made with tequila, 39% of the 3,110 alcohol consumers aged 21 and older prefer sweet, and 23% prefer spicy concoctions. Premium-priced RTDs also garner attention, especially for spirit-based hard seltzers “which use named spirits…and premium ingredients.” There has been an introduction of USDA-certified organic RTDs, others made with all-natural ingredients and world-class spirits, and “enhancing products with functional ingredients.”
The No and low-alcoholic beverage categories continue to grow in terms of sales and consumer interest. Though growth has slowed “after a peak in 2020 to 2021…the category is poised for robust gains in the coming years, spearheaded by no-alcohol and persistently strong recruitment levels.” The CAGR for no and low-alcoholic beverages from 2019 to 2023 was 25%. N.C. Solutions alcohol dry eyes reported in January 2024 that, on average, consumers were “having three drinks per week, down from four per week in 2023.” Gallup also reported that alcoholic beverage drinkers consumed “on average…four drinks in the past week,” in July 2023. Several industry sources mention consumer willingness to spend more on alcohol and are trading up and purchasing premium beverages. The percent change in total volume for certain beverages and the percent change in premium-and-above alcohol volume in 2022, as reported by IWSR are listed below. In response to a request from Congress, in 2003, the National Research Council and Institute of Medicine issued a major report on reducing underage drinking.
Alcohol, crime, and road deaths
As shown by clusters of countries (for example, Middle Eastern countries with low alcohol intake but high GDP per capita), we tend to see strong cultural patterns that tend to alter the standard income-consumption relationship we may expect. Both are measured in terms of pure alcohol/ethanol intake rather than the total quantity of the beverage. Wine contains around 12% pure alcohol per volume, so that one liter of wine contains 0.12 liters of pure alcohol. Beer contains around 5% of pure alcohol per volume1 so that one liter of beer contains 0.05 liters of pure alcohol.
Share of adults who don’t drink alcohol
- The charts show global consumption of wine, first in terms of wine as a share of total alcohol consumption, and then the estimated average consumption per person.
- In 2016, this would have amounted, for example, to $78 million from Anheuser-Busch InBev.
- At the country level, as shown in the chart, this ranges from around 0.5 to 5 percent of the population.
- Since 2003, mezcal and tequila “volumes have grown 273 percent – an average rate of 7.2 percent per year.” Another source indicates that mezcal volume and value will increase at an 18% compound annual growth rate between 2022 and 2026, while tequila will experience an 8% increase in volume and 11% in value during the same period.
- It’s estimated that globally, around 1 percent of the population has an alcohol use disorder.
- Premium-priced RTDs also garner attention, especially for spirit-based hard seltzers “which use named spirits…and premium ingredients.” There has been an introduction of USDA-certified organic RTDs, others made with all-natural ingredients and world-class spirits, and “enhancing products with functional ingredients.”
From another report, compared to the first half of 2021, the volume of premium-and-above Prosecco grew 8% in the first half of 2022. The data produced by third parties and made available by Our World in Data is subject to the license terms from the original third-party authors. We will always indicate the original source of the data in our documentation, so you should always check the license of any such third-party data before use and redistribution. All visualizations, data, and code produced by Our World in Data are completely open access under the Creative Commons BY license. You have the permission to use, distribute, and reproduce these in any medium, provided the source and authors are credited.
Why do Gen Z consumers choose not to drink alcohol?
In 2022, “82% of non-alcoholic drink buyers are also still purchasing drinks that contain alcohol.” In 2023, 94% “of those who are buying non-alcoholic products continue to buy…products with alcohol.” While, in general, the alcoholic beverage industry is energy-intensive, requiring significant amounts of inputs, specific segments and manufacturers are focusing on becoming more sustainable. While Gallup data did not report ready-to-drink (RTD) beverage consumption, Nielson reports that “RTDs over-index with women, Millennials and Gen Z consumers, and more importantly, the category resonates with a more racially and ethnically diverse consumer base relative to conventional beverage alcohol, does alcohol bother gallbladder especially wine and beer.” What “better-for-you” related claims should industry members be aware of that are important to consumers? NielsenIQ reports that the “claim to watch” for beer/flavored malt beverages/cider is “carb-free,” for wine it is “calorie conscious,” and “no added sugar” for spirits.